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Annual Reviews Of The Trademark East Africa Programme In Strategy 2

TradeMark East Africa (TMEA) is an aid-for-trade organisation established in 2010, thus it has now been in existence for more than eight years. Originally concentrated on the five countries of the East African Community (EAC) i.e. Burundi, Kenya, Rwanda, Tanzania and Uganda, it has since expanded to, and started interventions in, DRC and South Sudan. TMEA’s operations can be divided into two time periods. It implemented its first strategy called Strategy 1 from 2010 to 2017 with a budget of US$560 million. It is now implementing Strategy 2 from 2017 to 2023 with a total budget of US$420m. The first year of Strategy 2 i.e. the financial year 2017/18, is the subject of the annual review exercise and is the focus of this summary report.

The ultimate goal of TMEA is greater prosperity and the reduction of poverty in East Africa. The premise is that one way this can be achieved is by increasing East Africa’s trade within the region and with the rest of the world. Increased demand for goods and services results in more goods being grown, manufactured and transported which results in more jobs being created and more people being employed. When people are earning incomes for themselves and their families, their standards of living will rise. This spurs more demand for goods, more trade, more employment and so on. However, there are certain impediments in increasing trade in East Africa and it is these that TMEA strives to help the individual countries and the region as a whole to address.